Leah O'Connell

Charlottesville family photographer

for photographers, podcast

Episode 26: Seasons of Business, Marketing with Intention, & Choosing Education Wisely with Sabrina Gebhardt

I'm Leah!

I’m obsessed with stories of family, creativity, and simple joys.  A nostalgia nerd, educator, wife, and mom of 3, I believe life’s most fun when you’re dreaming big and having kitchen dance parties. 

Education and articles for family photographers

TOp categories

FAQ's and guidance for stress-free family and newborn sessions 

Essays, letters, favorites

Highlighted family and newborn photography sessions

Sabrina Gebhardt is a long time photographer who’s made it her mission to coach family photographers through bettering themselves and building thriving photography businesses. Sabrina is doing all kinds of work in the education space for photographers right now, but she is also photographing families and has been for 14 years. In this episode, we talk about

-the ebb and flow of business and balance

-the art of hustling in a healthy way and keeping that big picture view of the whole year 

– the pitfalls of a scarcity mindset during slower seasons 

– and continuing education and choosing the container and coach wisely to suit your needs

Sabrina is an expert on business, marketing, and choosing education because she’s not only participated in all the types of education herself, but she’s now created opportunities from free guides, to online courses, to 1:1 mentoring, to small group support, and of course the Root to Rise Retreat and Mastermind. 

(00:00) Navigating Family Photography as a Career

(05:16) Balancing Hustle and Rest in Photography

(09:59) Strategic Planning for Both Busy Seasons and Slow Seasons

(20:06) Investing in Education – free material, courses, coaching, and masterminds

// connect with Sabrina // 

Website: https://www.sabrinagebhardt.com

Instagram: @sabrinagebhardtphotography

// connect with Leah // 

Website: https://www.leahoconnell.com

Instagram: @leahoconnell.photo

Mentoring: https://www.leahoconnll.com/bigpicture

The Firefly Letters: https://www.leahoconnell.com/newsletter

interview with an experienced family photographer about marketing, sustainability, and choosing education wisely

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Ep 25: Navigating Black Friday as a Family Photographer

Ep 23: Why (and how) I changed my business name

Ep 20: 6 Ways to Nurture Family Photography Clients

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Hi, I'm Leah.
Family photographer, writer, educator.

I’m  one of the first to meet your newborn baby, the one who won't judge your clothes baskets and unmade beds, and the one who can capture the way your husband looks at you with a twinkle in his eye after 12 years of marriage. I believe in honoring people and telling stories.

I believe art has the power to light up the world in dark places, starting at home.