You may have heard the concept that keeping a client is always easier than booking a new one – and there’s a reason for that! When you nurture your family photography clients, it means you’re making them feel seen and heard beyond the session itself. When you can find unexpected or particularly thoughtful ways to do that, you capitalize on the opportunity to not just build relationship, but to foster relationship that will continue to snowball.
The statistics from current research about nurturing lead generation and conversion are pretty staggering. This is a piece that can’t be ignored, but creating ways to nurture your family photography clients is actually really fun marketing, not to mention, a beautiful way to run a business.
In this episode, I’m sharing 6 things I’ve done or currently do to nurture family clients and ways you can integrate these or similar ideas into your client nurturing strategy, too – whether you have 2 or 200 of them!
Listen here: 6 Ways to Nurture your Family photography clients
// Links mentioned //
Moo: (postcards for birthdays) https://www.moo.com
Sprout Studio: (client galleries) https://www.trysproutstudio.com/?via=leah
Photo Fuel Facebook group: https://www.facebook.com/groups/photofuel/
Flodesk: https://flodesk.com/c/O75MQU
The Firefly Letters: https://www.leahoconnell.com/newsletter
Free Audio Training on Posing tips for endless variety (and access to my photographer specific email list) – https://www.leahoconnell.com/posing
Interest list for group coaching + retreat: https://www.leahoconnell.com/group
Right track audits : https://www.leahoconnell.com/righttrack
Article on Lead and Client Nurturing Statistics
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