Leah O'Connell

for photographers, podcast

Photo Fuel Episode 12 | Newsletters: What I learned from 1 year of The Firefly Letters

I'm Leah!

I’m obsessed with stories of family, creativity, and simple joys.  A nostalgia nerd, educator, wife, and mom of 3, I believe life’s most fun when you’re dreaming big and having kitchen dance parties. 

Education and articles for family photographers

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FAQ's and guidance for stress-free family and newborn sessions 

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Highlighted family and newborn photography sessions

It’s pretty well understood that newsletters are a great form of marketing for family photographers. Anyone who’s had success with it will tell you that it is, but until you find your voice and your magic sauce with creating one, you’re likely to feel some dread around starting one, writing consistent emails, and generally feel a lot of resistance.

Like many things in business marketing, it can bring thoughts of “am I being annoying?” or “is anyone even reading this?” or “what’s the point.” So if you’ve felt like this around newsletters at any point, this episode is for you. 

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podcast episode about newsletters for family photographers

In June, I reached a personal goal of sending a newsletter every week for one year and through that process of committing to a specific form of consistent marketing, I learned so much and today I want to share some of that with you – we’re going to address 7 big takeaways I’ve gathered from that challenge.

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Hi, I'm Leah.
Family photographer, writer, educator.

I’m  one of the first to meet your newborn baby, the one who won't judge your clothes baskets and unmade beds, and the one who can capture the way your husband looks at you with a twinkle in his eye after 12 years of marriage. I believe in honoring people and telling stories.

I believe art has the power to light up the world in dark places, starting at home.