Leah O'Connell

Charlottesville family photographer

for photographers, podcast

Ep 22 : Get Discovered and Grow your Business in a New Place Using SEO with Melissa Arlena

I'm Leah!

I’m obsessed with stories of family, creativity, and simple joys.  A nostalgia nerd, educator, wife, and mom of 3, I believe life’s most fun when you’re dreaming big and having kitchen dance parties. 

Education and articles for family photographers

TOp categories

FAQ's and guidance for stress-free family and newborn sessions 

Essays, letters, favorites

Highlighted family and newborn photography sessions

SEO expert Melissa Arlena is on the show today with her experience and best practices for moving your photography business to a new city, establishing brand presence online with SEO, and ways you can set yourself up for success. 

We talk about things like:

  • How she excels and books as a photographer with a specific, repeatable look
  • Tips to transition your business between states
  • Tweaks to your keyword targeting
  • Changes to how google reads keyword differences
  • How do do keyword research and choose the best ones to get you “found”
  • Tips for how to understand what your target clients are looking for as topic starters for blog content
  • The purpose of local-specific blog posts for seo and client interest
  • Studying and understanding analytics
  • How long you can expect SEO work to take when moving to a new city
  • How we can utilize AI to better utilize our time and tools
  • The future of search behavior

This is a meaty episode – get your pens ready and take notes on this awesome conversation about how to grow your business in a new place using SEO with Melissa Arlena.  

podcast episode for family photographers on seo with melissa arlena

// Connect with Melissa:  //

Website: https://pictureperfectrankings.com/

SEO facebook group: https://www.facebook.com/groups/pictureperfectrankings

On instagram: @pictureperfectrankings

// Connect with Leah // 

Website: https://www.leahoconnell.com

Instagram: @leahoconnell.photo

The Firefly Letters: https://www.leahoconnell.com/newsletter

seo for family photographers with melissa arlena

You may also like:

Episode 19: Back to school reboot – a family photography Q&A

Episode 21: 6 Ways to Nurture your Family Photography Clients

Episode 12 – Newsletters – what I learned from 1 year of The Firefly Letters

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Hi, I'm Leah.
Family photographer, writer, educator.

I’m  one of the first to meet your newborn baby, the one who won't judge your clothes baskets and unmade beds, and the one who can capture the way your husband looks at you with a twinkle in his eye after 12 years of marriage. I believe in honoring people and telling stories.

I believe art has the power to light up the world in dark places, starting at home.