Leah O'Connell

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Connecting with clients by owning your story | Photo Fuel Ep 09

I'm Leah!

I’m obsessed with stories of family, creativity, and simple joys.  A nostalgia nerd, educator, wife, and mom of 3, I believe life’s most fun when you’re dreaming big and having kitchen dance parties. 

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When DC photographer Mary Catherine Wickman posted on instagram about her fears around being 35 and a family photographer without kids, her followers rallied around her in support, encouragement, and their own stories of relatability. In this episode, we talk about that caption – why she shared it, what happened, and what she (and all of us) can learn from it. 


Read the post here.


We also touch on: 


• The way our vulnerability helps us connect in deeper ways with out clients and other photographers
• The “age ceiling” in family photography and how we’re finding it’s a complete myth
• The sacrifices of going from part time to full time
• What it’s like to look around at what you’ve built and say ‘this is good.’
• The value in participating in non-photography-related creative mediums

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podcast for family photographers about marketing and connecting with clients

// CONNECT // 


Mary Catherine Wickman

Leah O’Connell:
Website: https://www.lofirefly.com
Instagram: @lofirefly.com 
The Firefly Letters : https://www.lofirefly.com/newsletter
The Big picture workbook: https://leahoconnell.com/bigpicture

Transcript

Welcome back to Photo Fuel.

Today, I have a gem of a human for you.

Her name is Mary Catherine Wickman.

She’s a family photographer based in Washington DC in Northern Virginia.

She loves capturing the spirit of families, and her photos are vibrant and joy-filled and just so fun.

But in this conversation, we’re not really talking about the photos.

We’re talking about how we show up for them.

Earlier this year, Mary Catherine shared a very vulnerable post on Instagram that blew up in support about her thoughts and fears around aging and being a family photographer without kids of her own.

It was so poignant.

And even for those of us who do have kids, I think it struck a nerve because there’s always going to be something that we’re self-conscious about, right?

And being the one that’s behind the camera, you’d think that we get to hide, and our own fears and insecurities don’t really matter because we’re photographing other people, but that is so far from the truth.

It’s how we show up, how we go first, how we set the table that influences how our clients feel and act when we’re creating together.

And it’s so important to see and confront ourselves if we’re hoping to ever really connect more deeply with other humans and make images of them that feel true.

I just so admire what Mary Catherine did, and I wanted to have her on to talk about this subject and go a little deeper about it, and then just give her the opportunity to put one more story into the world of an example about how to make a living as a family photographer.

We talk about sacrifices of going from part-time to full-time and also what it’s like to look around after what you’ve worked so hard for for a decade and say, this is good and I’m gonna rest now.

This episode is actually coming out a couple days before my own 35th birthday, which Mary Catherine talks about being a huge milestone for her and kind of the catalyst for the discussion that we’re gonna have today.

So it’s particularly poignant for me.

And we talk about aging and perceptions and ceilings and breaking through new ideas and working with other people and having influences outside of ourselves, even though we’re solopreneurs.

It’s just such a rich and amazing conversation.

So let’s go ahead and dive in with Mary Catherine Wickman.

Welcome to Photo Fuel.

I’m your host, Leah O’Connell.

And if you are a family photographer, you’re in the right place.

Here, we’ll talk about the swirl of vision, art and business.

Tackling topics from skills to mindset, to marketing and more.

Through stories and interviews with industry experts, my hope is to both equip and inspire you to do what you love and love how you do it.

I’m so happy to have you and to be talking.

I feel always weird being like, have you on the show?

I’m not like a talk show host or something, but.

I’m so honored because this is my first, this is the first time I’ve ever been on a show, a podcast show.

So it’s very exciting.

So the reason why I wanted to talk to you and particularly so many reasons because you’re awesome and you are an amazing photographer, but there’s one thing that has been stuck in my mind and I just wanted to deep dive with you about it.

You posted something on Instagram.

Was it early this year?

I think it was like January.

Yeah, I think it was like February, February.

Yeah.

The Dole Grums, where my mom goes to lots of places.

Where all of us dig deep.

Okay, and I’m just going to read a little excerpt from it, and then we are going to talk about it.

Let’s do it.

Okay, so Mary Catherine’s original post started, quote.

I’m 35 and I’m not married and I don’t have kids.

I’m swiftly approaching 36 and I’ll be honest, sometimes I worry this puts me at a disadvantage in the family photography world.

I worry clients think less of me because I don’t have kids.

Oh, she doesn’t get it.

How could she possibly know what she’s doing?

What’s wrong with her?

Why isn’t she married yet?

Why doesn’t she have kids?

Is it because she doesn’t want them?

Of course our minds can be a cruel place.

And I know the reality of the situation is likely that none of you think this, but it’s certainly hard living in a society that has put such strict timelines on the female milestones of life.

And you go on to describe more about what this journey and shift has become for you, kind of wrapping up with the line, for now, I hope you all can just see me as Auntie MC, your crazy childless aunt who comes around every so often with stories, jokes and fun galore.

And for real, first of all, this went kind of viral for you.

Yes, this post has the most engagement by far of all of my Instagram posts ever.

It’s crazy.

Yeah.

And I remember reading that and just being like, dang girl, like, yes, like that is so awesome.

Because I personally, like, this is where I started out too.

Like I remember thinking those similar thoughts of like, are people gonna think it’s weird that I’m a family photographer, but I don’t have kids?

And that’s crazy that that is a concept.

So what can you tell us about like the tension that you were feeling before you wrote this and like what those fears were like around being a photographer without kids, over all?

Yeah, you know, I think that like turning 35 was like some, for whatever reason, was some big milestone in my head.

And before 35, I could kind of just be like, oh yeah, I’m in my early 30s.

Like, you know, like things will happen.

I’m still close to my 20s, like no big deal.

And for whatever reason, 35 felt like this milestone where I was like, oh shoot, like, oh wait, I’m like not married.

I don’t have kids.

And it started as this little seed in my brain that I would take with me to shoots where like, I would be like, are they, you know, people would be like, clients would ask me like, oh, are you married?

Oh, do you have kids of your own?

And my answer was always no.

And I was like, okay, this is weird.

I mean, I know that like most likely they don’t think anything of it, but it was just kind of like reinforcing this little seed that had been planted in my brain of like, well, why aren’t you married?

Why don’t you have kids?

Do they think less of me?

Do they think that like, I don’t know how to work with kids or work with babies like in a newborn setting or whatever.

Yeah, I don’t know.

Like that, it kind of was just like a little seed that was planted.

I had like some clients ask me some questions because I think I’m getting, you know, like I’m just getting to that age where people are like, oh, like, do you have kids?

And then it’s like surprising that I don’t.

And like, so I’m trying to like get to a place where I own it.

And I’m like, yeah, I don’t.

But yeah, I think, I mean, not to get too far into the weeds of like, just like our female timelines, like 35 is where you start to have geriatric pregnancies too.

Which is mind boggling.

And I think that like, you know, it was just something about 35 coupled with like clients starting to ask me these questions where I was like, And it’s crazy how like, we feel that pressure because like, you’ve been a photographer for a decade.

Like you do know what you’re doing.

I know what I’m doing.

And I have like, I, okay, I swear this isn’t to toot my own horn.

I just get feedback from like new parents at newborn sessions where they’re like, oh, we’re gonna, like, what did you just do?

Like, that was amazing.

We’re gonna, and then I, you know, like months later down the line, I hear that they like, you know, that tactic they started using on a regular basis.

And I’m like, okay, like I don’t have kids, but I do still know what I’m doing, I promise, you know?

So what other kinds of reactions did you get from people when you put this out into the world?

Because I’m sure that wasn’t an easy thing to just, you know, to like own up to.

Yeah, no, I, the reaction, obviously, like it did go kind of viral.

And I was shocked and surprised and delighted in the best way by what people responded.

I mean, like, so I think the biggest thing that I learned was that a lot of my clients have been in my shoes.

I don’t know, like, if it’s something about living in like Washington, DC or like sort of an urban area, like a city, like I think people or women in particular, like their timelines are a little bit delayed.

Like I just noticed like a lot of clients were like, oh yeah, no, like I like didn’t have my first kid until I was 39 and I had my second 41.

And I like, you know, I don’t go into shoots asking like parents like, how old are you?

Right, right.

But like, so it was interesting because in my head, I’m like, oh, they’re my age, they’re younger.

But a lot of the time I was finding out like, they actually are older than me.

And they like are having like, they had their first children in their late 30s, early 40s.

I was like, oh, so like, it’s okay.

There’s something that you could bond over that you didn’t even know.

Like neither of you would have asked or talked about.

Yeah, and of course, like, you know, like I didn’t, I truly didn’t post this like just to like get compliments.

I swear, but like I did get a lot of feedback, like, you know, just some people cheering me on and like, basically being like, there is literally nothing wrong with you and this is totally normal.

And like, you’re so good at your job, like you have nothing to worry about.

So it was, it just ended up like, it was, I was so touched.

I mean, like it was just, I’m so glad that I said something because like it just ended up being one of like, I don’t know, I feel like I ended up connecting with a lot of clients like in my DMs that maybe wouldn’t have like connected with or like gone deeper with.

And it was just…

Right.

And that’s the cool part about a platform like social media like that we discount sometimes.

It’s like, there’s a lot of talk about vulnerability.

And I think this was a way of being vulnerable that was more nuanced, you know, like it was your heart, but it was a deeper connection point.

It wasn’t like, you know, it was your heart.

So I think that that was a really cool example of like, you’re not marketing.

Like this isn’t a pitch.

It was a connection point that ended up being something that your clients really connected to.

Yeah, yes.

100%.

I was very pleasantly surprised.

The turn of this caption comes to like an aha moment.

And how did you behind the scenes get to that point from the fear to the like, I’m going to be Auntie MC?

That is a great question.

Well, I mean, I think first of all, like having like putting this all out here and then getting the validation and the love, like obviously helped sort of like calm a lot of my fears and my anxieties.

But one thing that I sort of like reflected on is, you know, I think that this does kind of put me at an advantage in some respects.

And like, this might be a hot take, but you know, like right now in this season of life, like it really is just me.

Like I can easily fill my own cup and my days are my own.

And I think that really like allows me to enter every session with so much love and energy and patience.

Oh, that’s such a good point.

I get a lot of commentary from clients being like, my gosh, you’re so patient.

I’m like, I don’t know because I don’t have kids yet, but I think it’s cause I don’t have kids.

But I mean, that’s not to say that like photographers who are moms like you, Leah, like that you don’t enter your sessions in those similar frames of mind.

I just think that like, I don’t know, like I do think I just have patience because it’s just me, it’s just me, my life.

And I mean, obviously I’m my partner and my friends, but it’s just me most of the time.

So I can go into my sessions and give it my all because I know on the other end of it, like there’s nothing, no one’s asking me for things on the other end, it’s just me.

So that’s a hard thing to do too, like to see.

And I think everybody has these things that were like, just seeing it from a different angle, right?

Totally.

I also just want to say, like in general, I wouldn’t trade like my journey, like my life’s journey for the world.

Like I know that every event milestone, every season of my life, like I’ve needed to go through it.

And I know that I’m on the right path, like for me.

So I sort of just like hold my faith in that and just know that I am where I’m supposed to be right now in this moment.

You know what I mean?

And that kind of gives me some, just some peace with all of it.

You know what I mean?

And that’s, it’s so encouraging because I think a lot of people, we are constantly looking for other examples of how this can work, you know?

Because everybody’s got a different set of life circumstances and there’s no cookie cutter formula for like running a family photography business.

Right.

So like the more examples we can seek out and from the other side, like we have to be responsible for sharing honestly like where we are in life and how we’ve made, you know, because we depend on one another.

It’s like a little width.

I mean, like us photographers, like we’re not here for other photographers necessarily.

Like we’re not always our clients, but like we don’t, we are solopreneurs.

Like we don’t have coworkers.

So in a way, like I think it’s just so helpful to have that community of like examples of the way that we can own our different strengths and live our lives differently.

And like, you know, some people shoot in homes.

Some people shoot, you know, hours away from them.

Some people shoot only in the backyard.

Some people shoot on scenic mounds, you know.

So it’s like, what, the ways that we can describe the way that we’ve built our businesses are so helpful in other people building their unique businesses, too.

With like, with, you know, assurance that like, okay, there are other ways to do this.

Yes.

Oh my gosh.

No, I love that you said that.

And I love like, it kind of just puts a, it kind of just puts a different spin on it in my mind of like, I shared that because I was feeling vulnerable and like a little self-conscious, but in a weird way, like I’m hoping that it’s helped other photographers see that like you don’t have to do it the exact same way as, you know, Sally down the street or whoever on Instagram, like you can do it your own way and you can still be very successful, you know?

Right.

And did you, have you ever felt that like, there’s this ticking like clock on being a family photographer?

Like there’s an age limit or something because of relatability, not on, not on like family life, but on photography.

Like I am coming more and more because of things like what you wrote.

Like, oh no, no.

Like we can, we can do this, you know?

Like however long we want.

Yeah, no, no, no.

I think like if I was still in my little bubble of like not doing masterminds or you know, coaching or whatever, if I had never sort of like expanded my horizons, I would be like, oh yeah, like no, I don’t know.

Like I’m getting to an age where I’m not gonna be relatable or I’m literally not gonna be physically able or right.

But now I know, like I see so many photographers out there who aren’t even in the education space who were like in their 50s.

Yeah, I love it.

Oh girls, I love it.

Yeah, that was a ceiling I had for myself too that I was just like, oh, I’m gonna, what’s gonna happen after a certain age?

Like I, no, I just had no idea until you start opening up and meeting people, you know?

Yes.

Yeah.

Okay, so how, switching gears a little bit, like how did you even get into this to begin with?

Like way back, how did you start photographing families?

How did your business evolve?

Well, I feel like a lot of other family photographers, they kind of just like fell into my lap.

I, you know, like I loved photography in college and my parents gave me like my first DSLR and I went to Europe with it and I just was like, oh my gosh, photography is so awesome.

I love it so much.

And, you know, posted those images on Instagram.

I grew up in Florida.

Yeah, oh yeah.

Grew up in Florida, moved to DC where I had a lot of like family members.

Like I had cousins now with young kids and my cousin, Molly, shout out Molly, she was like, hey, I’m see like, will you take pictures of me and my family?

And I literally was like, you’re crazy, but okay.

Like, sure, like I don’t know what this is gonna be like, but absolutely let’s do it.

You know, took those pictures, she shared them on Facebook.

I guess, it’s like where people are sharing things back then.

Yeah, and like her friend saw those photos and they were like, oh, we want photos.

It’s really crazy now, like thinking back, because, you know, I literally put, I put effort into the shoot, but zero effort and it’s like marketing myself.

And it literally was just word of mouth.

And probably also the fact that like I was charging like $50.

But you know, sometimes at the beginning, like that’s what you need to do.

So I was doing photography, like family photography part time until 2018.

So from 2012 to 2018, I was doing it.

Wow.

But you know, like there were definitely like years, like a year here, a year here, where I was just like, no, no shoots, no shoots for it.

Well, in 2017, I quit my full time job, and I like went traveling, went traveling, because I was like, I need to just like get out of here, and like just go see the world.

And I came back, and I was like, you know, I was interviewing for full time jobs again, like because that was just like default, like that’s what you do, you just go back to your corporate life.

And I wasn’t really having any success, and nothing was really feeling like exciting to me.

I’ve been doing this like photography thing part time, like why not just try it full time?

And okay, I will also say that like, I don’t think a lot of people know this about my journey, but for three years, from 2017 to 2020, I actually lived with my aunt.

And so that, and I love her to death, but you know, like that’s a sacrifice.

Like I’m in my late 20s, and I’m gonna go live with my seven-year-old aunt.

You know what I mean?

Literally the only way that I could afford to experiment.

To make that bet on yourself, yeah.

Yeah, like give it a try.

And like literally I owe everything to her because like in 2020, I was like, oh my gosh.

Oh yeah.

Wow, I have enough money to like afford my own apartment.

And then so really, so basically to sum it all up, from 2018 till now, I’ve been full-time, but not without like sacrifices for sure.

Sure.

Yeah, no, but that’s such an important part because that middle ground of the part-time to full-time, like in between, like it doesn’t happen right away.

Like for you, that’s three years.

And I remember when I first started out too, just being like, my husband and I were trying to find out where we were going to plant, and we kept moving around and moving around, and I was like, listen, like I need three years somewhere where we can like plant some roots because, and that’s not available to everyone, but like it does take some dedication.

You know, like you have to like commit to it for like, I don’t want to say all in, but yeah, kind of all in.

Like you got to say like, I’m going to do this.

Like you got to commit to it.

Really?

And then like there might be sacrifices that you need to make along the way.

I think like that’s one thing that isn’t talked about enough or maybe just in my circles, it’s not talked about a lot.

Like it’s just like, it’s not going to happen overnight.

And like, we’re going to have to like, you’re going to have to work your little butt off.

And like, you’re probably going to have to make, like you’re going to have to give up something, like to make it work.

You know what I mean?

Well, and even in your case, like, you know, back, what year was this that you said 2017, that like the Facebook, like it just took off.

That’s how it kind of was back then.

Like you could just put a picture up and then it would, people would see it.

And then it was so simple.

Or there were algorithms.

Like it was like people saw what people posted.

Yeah, it just doesn’t happen like that anymore.

And, but even with that, like there was still a stretch, like you had to work for clients.

You had to work to figure out how to make your craft better, how to, you know, increase your pricing to be self-sustainable as a full-time job.

It’s different than a part-time income.

You know, like all of these things are learned over time.

And I just so appreciate you sharing like the ins and outs of that.

Cause I think you’re right.

It is like, we hear a lot of the like, started here, it blew up and now I’m full-time.

And it’s like, wait a second.

I mean, what?

I know, and I do hear about photographers who, you know, it’s happened like in a year or two years.

And I’m like, how did you do that?

I don’t feel like really, that is like the exception, not the rule.

I should find somebody who’s done that.

I don’t know.

I don’t know if even that is a hundred percent true though, because I feel like even in those cases, like I can think of one person in particular who had a very fast accelerating business, but she also had like a really popular blog beforehand and client base and online persona that like just became her photography business.

So it’s like, it’s not like as clear cut as just like I opened my doors and said, I’m a photographer now.

And then all of a sudden it’s happening for you.

Yeah, yeah.

Oh my gosh.

Okay.

So you’ve been in this now 10, how many years?

Almost 12 years.

12 years.

Crazy.

Incredible.

No sign of slowing down or stopping.

You’re into it.

No, I’m into it.

I mean, I definitely am at a point where I’m trying to think about what’s, like literally just this year, I mean, Leah, you might remember this from when we were in our mastermind together two years ago, but like my goal then was I wanted a business that was just like smooth sailing, like simple, like almost like set it and forget it.

You know what I mean?

Where I wasn’t trying to grow, like I wasn’t trying to figure out like what the next big thing was.

Like it’s just like, I want to make a decent income.

I want to be able to afford my life, not be stressed out, feel balanced.

And literally this is like the first year where I’m like, okay, I think I did it.

I did it.

But then were you like, okay, now what?

Yes, 100%.

Because that’s the entrepreneurs.

I actually, I had a call with my business coach yesterday and she was like, Mary Catherine, like your action steps for the next like six months are to take no action.

That’s probably a good thing.

Like just like enjoy, enjoy the ability, you know what I mean?

Look around for a minute.

Look at the view.

Yeah.

Okay, so you’ve got lots of experience to offer.

If you are sitting down to coffee with a new photographer, like someone zero to two years in business, what’s just like one piece of advice that you would share with her?

Honestly, I would say like invest in education, whether it’s like find yourself a coach, join a mastermind, find a community of photographers, something, because I really like feel like from 2018 until like our mastermind in 2022, I was totally on my own.

And I think that if I would have just been like, hey, I’m gonna literally invest in this, even though like making, like spending that much money or making that big of a financial investment really scares me, like I’m still gonna do it because I think I would have saved myself like a lot of self doubt and confusion and indecision and just, you know what I mean?

Like I just feel like it took me, I think it just took me more time to like build this business because I was literally doing it on my own and like making decisions with just my brain.

And I didn’t have anyone else to sort of like bounce ideas off of or see what other people were doing or like get suggestions or help or advice.

So yeah, I think honestly investing in education or a community.

I know, I would, I totally agree with that because there’s that phase where you’re like, it’s expensive to do those things, but like, isn’t it also expensive to spend three years dog paddling on your own, not knowing what to do next?

And it’s like, didn’t you just waste at least that much in like indecision?

At least that’s the case.

100% also like, you know, the, for me, a lot of the time it was like, I was just going like, I was just trying like new things all the time.

And I think my clients like had like whiplash of like, okay, she’s doing this now.

Wait, now she’s doing this.

Wait, she’s not doing it.

It was just like, I think, like if I would have had a little guidance or, you know, like other photographers to talk things through with, I think.

Just like, like perspective, because like you can’t really see what from yourself from the outside.

And you don’t want just like anybody giving you advice, but like, that’s the difference, I feel like, between a mentor or a group or something like that, is that they actually care about you and are invested in you.

So it’s not just like random people on the internet giving you advice.

And they get it.

They get it.

They’ve likely, they’re either where you are now or have been where you are now.

You know what I mean?

So they just get it.

What are you doing these days to keep growing and learning and fueling your art personally, just for fun, your own, it can be photography related or not?

Like I mentioned earlier, I am trying to just slow down.

Stop the flames.

The thing is, is that honestly, I feel like I’ve been running at the speed of light for five years, and both my mind and my body are like, we literally just need a little break, Mary Catherine.

Let’s just take a little break.

So like I said, I feel like my business is in this amazing place where I can just, it’s just running and I don’t have to do, like I go to shoots and I have to.

Your marketing is kind of running a little more.

Yeah, I don’t like, and I feel so grateful for this.

I don’t, because I have such an amazing network of clients, I don’t have to do a lot of marketing.

So if I’m feeling burned out on social, I’m just like, I’m feeling burned out on social.

You just don’t.

I’m not gonna go on there.

And so that’s been really amazing is that, I’m fully booked through August, which is really cool.

So I can like, and relax.

But one thing that I did do that I want to kind of encourage other artists and creatives to do, I took this collage class in February.

It was like throughout February and March.

And it was kind of this fascinating experiment in creativity, where I was finding that like the act of engaging in this creative endeavor that isn’t photography was actually like helping my photography, like the creative endeavor of photography.

It was like helping me see things a little bit differently, kind of like making me a little more fearless and just experimenting and like trying to get photoshoots.

So that was really fun.

And I, you know, that class has ended, but I’m like, okay, you know, that feels like something that’s not business related, you know, that I could just sort of like find some, find a creative endeavor that isn’t photography and like see how it impacts your shoot, like how you approach your shoots.

Also like I’m taking five weeks off in late August and September to go to the UK with my parents, just in honor of their 70th birthday.

And so that to me at first was really scary because I was like, whoa.

What a win.

I wanna go, can I afford it?

Can I afford to take five weeks off of shooting?

And I have figured out a way to do it.

And so now it feels like this sort of like little sabbatical.

And I’m just excited to sort of like let my mind rest and see.

That’s so awesome.

Yeah, I mean, I’m very excited, like obviously very excited, but I’m also very excited just for the break and to sort of, I don’t know, like I feel like I just, I’m excited to see like what bubbles up like in my mind.

Yeah, we need those resets.

Like that is such a great example of like fuel doesn’t always have to be more.

It can be different or it can be less.

Yes, but yeah.

So right now for me, less is more.

Less is more, all.

Yeah, but and that’s like, and that’s why you worked so hard for so many, like this is why.

So you can do this.

Exactly, and you know, it’s funny, cause I was like, I was nervous about sharing about the trip, cause I was like, oh my gosh, people are gonna be like, you know, how dare she take five weeks off?

And like, she’s just gonna take our money and run and go to Europe for five weeks.

But it’s like, no, I’ve worked so hard.

And I, you know, I know this and I genuinely do need the break.

Like it’s been like hot for a lot of years.

And also like, literally the reason why I started my own business was to have this kind of flexibility.

Right.

Because I wanna be able to like be with my family more often than, you know, like the two weeks of vacation I was getting in my like corporate job.

So I’m like, you know what?

This is why you’re your own boss, Mary Catherine.

Go run off to Europe for five weeks.

Do it for all of us.

You are such a great example, Mary Catherine.

Thank you so much for sharing your story, and you’re a part of us.

Oh, you’re so welcome.

Thank you so much for having me, Leah.

Of course.

Go check out Mary Catherine.

Where can we find you?

I am at Mary Catherine Photo on Instagram.

It’s Mary Catherine with a C, Catherine with a C.

And then my website is just marycatherinfotography.com.

Yay.

Thank you so much.

Go check out Mary Catherine’s work, and she is colorful and joyful and fun family exuberance, just if you want some of that in your life.

You need more of her.

That’s it for today’s episode.

Please make sure you go leave Mary Catherine some love.

You can follow her and check out the posts we discussed at the beginning of the episode on Instagram.

And I also have it linked in the description, show notes.

If you just scroll down in your app, you can read all those notes and find the links that we talk about in each show.

While you’re there, it’s also super easy to leave a five-star rating or review if you’re loving the episodes and interviews coming your way, or you can just take a quick screenshot and share it in your stories.

So doing this is just a really easy and casual way to let others know about the podcast so we can continue having fun and engaging and helpful conversations together.

Don’t forget, if you are entering summer and you’re feeling the need for a little mid-year review and reset, the Big Picture Workbook would be an awesome tool for getting those gears spinning.

It’s a series of 10 prompts to help you vision cast your business and sort of sort through what you’re actually after with all this hard work and the art that you wanna bring to the world.

It’s gonna help you reflect back on what’s happened in the year so far and then dream forward on what’s to come so you can get clarity around what’s needed and not needed from you and get you to that new place.

What steps you might need to take, what you may need to let go of, what’s working, what’s not working.

All of this is so important to keep you feeling good about the work you’re doing and how you’re doing it.

So you can find the Big Picture workbook in the show notes as well, or you can go to lofirefly.com/bigpicture and you can sign up to get that sent right to your inbox.

Thanks for listening today.

I hope this helped you fuel up, friend.

Till next time, bye.

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Hi, I'm Leah.
Family photographer, writer, educator.

I’m  one of the first to meet your newborn baby, the one who won't judge your clothes baskets and unmade beds, and the one who can capture the way your husband looks at you with a twinkle in his eye after 12 years of marriage. I believe in honoring people and telling stories.

I believe art has the power to light up the world in dark places, starting at home.