Photo Fuel
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Around Black Friday last year, I made a big decision and switched my CRM from Sprout Studio to HoneyBook. After nearly five years with Sprout Studio, this was a major move, and I knew it was going to take some time to get everything set up just the way I wanted. One of my main
The photography client experience begins long before the session itself—it starts from the very first interaction a potential client has with your business. One of the most debated aspects of this experience is whether to require a phone call before booking. Some photographers swear by it as the best way to convert leads, while others
Creating a positive, memorable client experience for family photography is one of the most powerful ways to build a sustainable photography business. It’s not just about delivering beautiful photos—though that’s an essential piece. It’s about how clients feel at every stage of working with you. There are four key stages of client experience to consider
As family photographers, one of the biggest challenges is pricing our work and clearly communicating its value to clients. It’s easy to get wrapped up in tons of advice and education for family photographers and suddenly realize things have gotten way too complicated. Recently, I received a question from a photographer in the Photo Fuel
If you’ve ever felt stuck with your pricing, unsure of how to align your value with your rates, or worried about scaling your photography business sustainably, this post is for you. Over the past decade, my pricing structure has gone through some significant shifts. In Part 1 of this conversation, I walked through the early
Pricing is one of the most complex and personal topics in the world of photography businesses, and for years, I’ve avoided talking about my decisions and journey with it. It’s complicated, nuanced, and requires so much context. But today, I’m sharing my experience with pricing as a family photographer – because even though it’s very
Q1 is known in the family photography world as kindof a dead zone for bookings and shoots. No matter how I slice it, things tend to slow way down. But just because there’s not as much momentum with shooting, doesn’t mean there’s not a ton to do to get your business in a great place
In this episode of the Photo Fuel Podcast, I’m sharing 3 methods for journaling that I’ve tried and loved, depending on how much time I have and what I’m trying to accomplish. Journaling and photography are so intertwined. Establishing a regular journaling practice can increase your noticing power which inherently makes you a better photographer,
As you’re taking some time over the next month to think big and set your photography business goals, I want propose a temporary pause to think past your gut reactions for what you “need” to do and how you’re going to “get back on the horse.” Whether you’re feeling burnt out on social media or
In this episode, I’m talking through the complexities of Black Friday for family photographers, looking to maintain their artistic integrity and profitability. Rather than crafting a sale for your services, I want to propose some more creative thinking about how you might use this time of increased buyer attention to set yourself apart in a
You may have heard the concept that keeping a client is always easier than booking a new one – and there’s a reason for that! When you nurture your family photography clients, it means you’re making them feel seen and heard beyond the session itself. When you can find unexpected or particularly thoughtful ways to
It’s pretty well understood that newsletters are a great form of marketing for family photographers. Anyone who’s had success with it will tell you that it is, but until you find your voice and your magic sauce with creating one, you’re likely to feel some dread around starting one, writing consistent emails, and generally feel