In this episode, I’m talking through the complexities of Black Friday for family photographers, looking to maintain their artistic integrity and profitability. Rather than crafting a sale for your services, I want to propose some more creative thinking about how you might use this time of increased buyer attention to set yourself apart in a positive and productive way with 4 specific ideas to get you going (or walk away!).
We’ll challenge the idea that slashing prices is the only way to engage customers and explore how taking cues from Trader Joe’s stable pricing approach might be the game-changer your business needs.
Highlights from the episode:
Navigating Black Friday as a Business | 0:03:32 – 0:05:32
- pros and cons
- black friday statistics applicable to small businesses
Marketing Strategies centered around giving | 0:08:47 – 0:10:56
- Incorporating charitable contributions and collaborations
- limited time offers
- The benefits of simple offers like free shipping with any order from a reopened gallery
Capitalizing on Gift Certificates | 0:16:51 – 0:17:56 (65 Seconds)
- an opportunity where you can promote something specific and timely
// Join the private Facebook group to continue this engaging conversation around Black Friday for family photographers //
Links:
Episode 12: Newsletters – what I learned from 1 year of The Firefly Letters
1:1 Mentoring : leahoconnell.com/mentoring
Course + group coaching wait list : leahoconnell.com/group
Advertising print materials: moo.com
Facebook group: https://www.facebook.com/groups/photofuel/
Grab your free family photographer gift certificate template to use in your black Friday promotions:
You might also like:
6 Ways to Nurture your family photography clients
4 Tips for Better in-home Sessions
The Benefits of being an introverted photographer with Caitlin Alohilani
