Leah O'Connell

Charlottesville family photographer

Small group Coaching for family photographers

The Homestyle Accelerator

Grow the art and business you've dreamed of - but this season, do it with a team of accountability & an experienced guide beside you.

Begins week of March 17th - week of May 12

specific dates and times TBD with the final small group

think about it...

Small group coaching = the best of both worlds. 

Custom, deep level trainings and 1:1 conversations. 

Personalized support and a team of built-in troubleshooters who care and connect

Flexible application and focussed accountability 

Next round opens February 26, 2025

The Details

8 weeks, 6 students

A small team of 6 students + me will meet for 6 calls - one per week for 75 minutes with two weeks of buffer for implementation and recorded bonus trainings. We'll coordinate the times together based on what fits for most availability.

Deep trainings for your Skills +  growth

The first half of each call will consist of a training designed to improve your mindset, sharpen your skills, and bolster your business.

individual hotseats

The second half of each call will rotate "hotseats" for each member, where you can voice your pain points and get specific feedback, direction, and plans for positive forward momentum. When it's not your turn, you'll gain so much from listening in on the troubleshooting and feedback for others in the group. 

$997

pay all at once or in 3 payments of $332 for 3 months

As you're working on the things we talk about each week between meetings, use our custom Slack channel to connect with the group, share gallery links, ask questions, celebrate your wins, problem-solve issues, and more. I'll be in the group regularly, to support you, provide extra feedback, follow-up on topics from our trainings and generally be your hype girl.

No more sitting behind the computer plugging away in a vacuum of self-doubt. 

Build momentum and gather regular feedback within our private team channel

+ Slack

Join the Waitlist

The plan

Week 1: Cut to the core

Define your unique transformation, troubleshoot your client experience, and begin creating collections that are wholly aligned with your values + suited to your ideal work

Week 2: Pricing and Workflow workshop

Taking what we learned from week one and the independent work you unpacked from the week, we'll tie your dream workflow together with pricing and collection model that gets you booked and loving the way you work.

Week 3: The Intention Filter

Learn my process for culling to create strong, brand-aligned galleries. We talk about developing consistency in a vibe - not cookie cutter sessions and share examples that will inspire you to immediately improve your deliverables. 

Week 4: Break / implement

Use this week's meeting time to dedicate towards implementation. You'll receive a recorded lesson as a bonus to watch anytime and can submit work for feedback from me and the group

Week 5: In home session tips and tricks

Improve your skills with common session problems - from freezing on ideas when you get to the home, to managing chaotic toddler behavior, to new ways of working for variety and natural engagement throughout the shoot vs a perscribed checklist. 

Week 6: Alternative Marketing

Dig deeper for your brand  voice and messaging that resonates in this workshop-style class. We'll brainstorm the language and topics you can use as brand pillars and help you show up as fully yourself. Gain confidence and excitement around what you bring to the world while creating an action plan for slow-growth channels to support your long-term success.

Week 7: 5 min feedback

In the last week, we'll share any final resources or materials you've updated with the group for feedback, utilize my ear for closing loops on questions or problems through the Slack channel. We'll share wins, takeaways, and reflections to solidify learning and action steps from the program moving forward. 

Week 8: Wrap up5

Share your work! Students will submit galleries for realtime walkthroughs to gain insight on the strongest images that align with your brand message, posing tips to uplevel, and location/lighting troubleshooting to take into your future sessions. 

THE KIND OF RESULTS YOU CAN EXPECT:

Recorded lesson: behind the scenes walkthroughs of several of my in-home session galleries with troubleshooting, promts, light direction tips and more. 

Recorded lesson:  bts of my full client experience from start to finish

gain clarity around decisions for your business like pricing, experience, and workflow

sharpen your artistic skills for in-home photography

gain magnetic confidence about your ability to photograph families in and around the home

unlock your strengths and motivations and learn how to lean in

feel less lonely, more creative, and better equipped for the rest of the year.

I want to help you find clarity, peace, and joy through photographing families, then send that into the world.

I've spent the last 10+ years building and running a business I'm proud of. I love what I do, how I do it, and who I do it for...and that's the gold I want to pass on to you, too.

Except, like, faster. 

With a masters degree in education, I’m just as obsessed with teaching as I am about art. My goal is to help other photographers cut through the clutter and feel on fire about their work all around.

When you have deep purpose and pride in what you do, that gold will flow through you and fill dark corners with gratitude and beauty. It spreads across families, homes, and and communities. 

Let's get that ripple effect going, shall we?

my voice, approach, and teaching style 

My photography style

What people say about mentoring with me

By the way, I'm Leah.

How it works

one.

Grab your spot! The group is small so we can build a tight team of trust and I can clearly attend to each person individually, too. 

two.

Complete 2 prep assignments before we all meet together for the first time (dates and times coordinated between the final group)

three.

Light a creative fire under your business and uplevel your skills with in-home photography, marketing, developing a business you love 

We discussed so many different ways to upgrade our businesses, from clarifying our messaging on our site to culling down our images to tell the story we want to tell and not muddling it for our clients. The group was helpful in talking through issues during the week between calls, and I feel like it was a great investment. 

"This was a perfect jumping off point for my year. "

Allison - Allison Patel Photography

“Leah is an incredible resource and has a natural gift for teaching. Over the six weeks, I gained fresh perspective, received honest and insightful feedback, and was challenged to think at a higher level—all with plenty of encouragement along the way. I’m walking away with renewed clarity, confidence, and excitement for the future of my photography.”

“The Homestyle Accelerator program has been an invaluable investment. 

- Ashley, WEsternSKy Photogrpahy

and as crazy as it might sound, that was so eye-opening to me and the first time I've ever received advice with that as the starting point and cornerstone. Going back to that has given me confidence in the many different decisions I've been making, when I don't really have others to bounce those ideas off of.

"This was the first business related lesson I've heard that was founded on values - 

- Kristin, Kristin Gates Photography

SUCCESS STORIES

The Homestyle Accelerator group will engage in weekly calls over the course of 8 weeks for accountability and feedback. Get real-time feedback and supportive direction on skills like clarifying your unique value and photography style, developing your pricing and workflow, honing your marketing channels and voice, and more.

8 weeks, 6 students


Direct training on business + photography topics applicable to In-home Photography

Exponential growth and a safe, small, community 

access to rewatch all the calls

Accountability and direction

1:1 & Group feedback on your work


join the waitlist

$997

pay in full or in 3 payments of $332