What happens when you have to rebuild your photography business in a brand-new location? Whether you’re relocating, shifting your style, or refining your client experience, starting fresh comes with challenges—but also opportunities. In this episode of Photo Fuel, we’re diving into what it takes to pivot your business successfully while crafting a client experience that feels seamless and intentional.
Reinventing Your Business from the Ground Up
Our guest shares her journey from a well-established photography business in North Carolina to starting over in a new market. We discuss:
- The before and after of her business—how her style, experience, and client base changed
- What inspired the shift from posed newborn sessions to an in-home, lifestyle approach
- The logistical steps she took to successfully transition her brand and book clients again
Designing a Client Experience That Fits Your Business Model
Creating a great client experience looks different for every photographer. Natasha shares how she did market research in her new city, practiced her new style by integrating it into the last part of her already booked newborn and family sessions before moving, and make decisions based on the questions she was getting from her market.
She also shares some specific ideas for getting feedback and reviews in the nurturing process after a session, including how to gauge the balance between offering a personal touch and serving your clients in a way that makes sense for their lives.
Listen to the full episode : Apple Podcasts | Spotify
Links mentioned:
Connect with Natasha:
IG: instagram.com/npsphotography
Website: npsphotography.com
The Client Experience Blueprint: https://npsphotography.com/the-client-experience-blueprint-waitlist
Contact Pages That Serve: Create Connection and Confidence: https://npsphotography.com/contact-pages-that-serve
The Focussed Path Retreat: https://npsphotography.com/the-focused-path-retreat/
Connect with Leah:
IG: @leahoconnell.photo
Website: https://www.leahoconnell.com
The Homestyle Accelerator Info + Waitlist: https://www.leahoconnell.com/homestyle
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What every photographer should know about “conveying value”
My history of pricing as a family photographer
What I’m working on in the slow season as a family photographer
