Featured

MotherTree Wellness

Owners Ellen and Holly came to me for images for an upcoming website refresh. They wanted images that would portray them as approachable and warm, speaking directly to their audience of mothers seeking support and expert guidance. 

Key Brand Words

Authentic. Nurturing
Casual
Fun
Relatable

Objectives

The team needed headshots that felt warm and natural, like their brand. As commonly featured speakers and event hosts, they needed these images to communicate the essence of who they are as approachable and nurturing leaders. 

Updated headshots

Stock Imagery

The new site design required images the team could use in backgrounds, headers, and other various positions throughout their site with text overlay. They needed lifestyle images that felt homey and connective to their target market, while serving as a launching point for their content pillars and main services. 

Variety

As the business continues to grow, Ellen and Holly are constantly listening to their audience and developing services to meet their community. They needed imagery with wiggle room so that even if they didn't know how they would use it just yet, they would have an on-brand library to pull from as they continued to iterate. 

From Ellen: 

CRYING over here, you genius woman!!!!!!!!! THANK YOU FOR CAPTURING US LIKE THIS!!! We look so like…OURSELVES!!!!! LEAH!! Thank you thank you.

Ready to fill in the missing piece and make photos for your brand that feel like 

you?

Maybe your website is missing that secret sauce of connectivity with your audience or the personality that only you can bring to the table. Maybe you're feeling a disconnect between the way you are in real life and the way you show up online. If your brand needs that warm touch that comes from lifestyle imagery and a strategic yet relatable, modern look - 

it's time to reach out

view more projects