
What business owner doesn’t want to get found through Google and AI search? Jamie Bugbee spent over 20 years as a dental hygienist before postpartum depression led her back to a camera and a way to come home to herself. And once she put herself fully into learning and tackling SEO for family photographers, she was able to grow her photography business by 400% and leave her day-job to go full-time.
Jamie is a Portland-based family, maternity, newborn, and brand photographer who now teaches photographers how to grow through their own websites. We talk about the practical side of getting found online without leaning on social media: on-page and off-page SEO for family photographers, backlinks and local citations, and how to blog in a way that’s actually built to be found – not just written and forgotten. We also cover the tools Jamie uses to track what’s working and what’s not working, silent killers to your page speed and searchability that might be working against you, and more.
2:20 – From dental hygienenist to photography
5:00 – Picking up a camera again after having kids
12:00 – The mentorship that finally clicked
14:20 – The bones of modern SEO for family photographers
21:00 – Blogging effectively
27:30 – Tools for tracking what’s working and what’s not
30:15 – Jamie’s Photo Fuel

Free Guide from Jamie: Luxury Client Journey
Leah’s website: https://www.leahoconnell.com
Leah’s instagram: https://www.instagram.com/leahoconnell.photo
Learn Page with free resources + stay connected : https://www.leahoconnell.com/learn
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Episode 76: Falling for Lifestyle, Session Prep, and Playing the SEO Long Game with Becca Lueck
Episode 69: Stop Posing, Start Playing
Episode 62: Micro-Pivots – you don’t have to burn it all down
I’m obsessed with stories of family, creativity, and simple joys. A nostalgia nerd, writer, wife, and mom of 3, I believe life’s most fun when you’re dreaming big and savoring small.
Education and articles for family photographers
FAQ's and guidance for stress-free family and newborn sessions
Essays, letters, favorites
Highlighted family and newborn photography sessions
@2026 copyrighted | Leah O'COnnell
Based in Charlottesville, VA
leah@leahoconnell.com