Becca Lueck has been photographing families in the Portland, Oregon area for 16 years, but she didn’t find lifestyle photography until year seven. Once she did, everything changed. We talk about the before and after of learning to fall in love with the work you’re doing, how it changes, and how to keep it interesting. 

Becca is the founder of Becca Jean Photography, a membership for family photographers, and a suite of courses covering everything from business systems to video. She’s also been blogging and building her SEO for years, to the point where she can now publish a post and rank on the first page within days.

In this episode, we talk about how she got there and how things look now. We also get into her video workflow — how she moves between photo and video inside a family session without losing momentum — and her honest take on where new photographers should put their energy. 

Find It Quickly:

3:30 – Getting started
7:00 – Mini sessions and slow early growth
12:00 – Discovering lifestyle photography in 2017
20:00 – Client prep: email sequences other tools
27:00 – Styling guidance and client closets
30:00 – Adding video inside a family session
37:00 – SEO over Instagram
41:00 – Becca’s membership
44:00 – Photo fuel: in-person events

Mentioned in this Episode:
Becca’s Membership: https://courses.beccajeanphotography.com/p/family-photography-collective

Style and Select: https://styleandselect.com/

Becca’s CRM: https://17hats.com/

How Becca edits film: Adobe Premiere Pro

How Becca edits photo: Imagin AI

Tristin Tracy: @tristentracy_photography

Connect with Becca: 
Education: https://beccajeanphotography.com/education

Instagram: @beccajeanphotography 

Connect with Leah:
PhotoFuel Retreat and Mastermind: leahoconnell.com/retreat
Free resources: leahoconnell.com/learn

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