Leah O'Connell

Podcast episode on photography marketing with Michelle Franzetti

Episode 56: The Missing Link to your Photography Marketing with Michelle Franzetti

In this episode of Photo Fuel, I’m joined by Michelle Franzetti for a conversation that will knock your socks off, make you laugh, and make you think. It’s part photography marketing lesson, part mindset shift, and all about building a family photography business that actually works in today’s world.

Michelle shares how her background in marketing shaped the way she approaches her photography business, and why age-old principles still matter more than any algorithm tweak. We dig into what 2025 requires from small businesses, how to create a marketing plan that’s more than just “share and hope,” and the importance of designing seasons in your photography marketing so you have rhythm, clarity, excitement, and traction.

Michelle talks about why in-person connections are so powerful, even when they aren’t directly related to photography, plus the surprising criteria for a “successful” gathering that will make you want to host one tomorrow.

Listen on Apple | Listen on Spotify

Photographer Michelle Franzetti is interviewed on the Photo Fuel podcast for family photographers about photography marketing in 2025

Other topics we touch on in this episode around photography marketing:

Michelle’s unexpected entry into marketing and how it shapes her photography business today
A simple but timeless take on marketing: be interesting & connect with people
What 2025 demands from small businesses and photographers (and how to adjust)
Why posting and hoping is not a plan—and what’s missing from the equation
How “marketing seasons” can keep you focused and motivated
The overlooked magic of in-person connections for your photography business
Why hosting meaningful & FUN gatherings can fuel both your community and your business longevity

This is a thoughtful, energizing conversation for any photographer who wants marketing to feel more human and be more effective for their local market.